Many doctors are genuinely puzzled why much of the general public does not trust what they say. For example, there’s the GOOP story. Gwyneth Paltrow sells lots of scientifically iffy wellness products on her website, and there’s many doctors and ‘health professionals’ frothing at the mouth trying to ‘debunk’ her theories. But, in the end, GOOP is selling millions of dollars of product. The public has voted with its money, and it chooses Gwyneth over the doctors. Why?